Offer customers the possibility to serve themselves
Frank, L., Poll, R., Röglinger, M., & Lea, R. (2020). Design heuristics for customer-centric business processes. Business Process Management Journal, 26(6)
Companies should offer customers the possibility to perform tasks included in business processes that have previously been performed by employees. When implementing this heuristic, companies should consider whether customers can choose between self-service and the traditional process. Companies must also consider that not all tasks included in business processes can be performed by customers.
Empowered interaction capability, concerted interaction capability.
Foundational free Patterns
Consider automating activities
Combine small activities into composite activities
Let workers perform as many steps as possible for single cases
Form cross-department teams for end-to-end case handling.
Delegate and optimize your operations
Consider the division of a general activity into two or more alternative activities
Assign tasks based on resources' roles in the organisation
Performance-based task assignment
Allocate tasks based on past performance: execution time and success
Allocate task based on past feedback or quality metrics