Offer Customer self-service
Offer customers the possibility to serve themselves
Frank, L., Poll, R., Röglinger, M., & Lea, R. (2020). Design heuristics for customer-centric business processes. Business Process Management Journal, 26(6)
Description
Companies should offer customers the possibility to perform tasks included in business processes that have previously been performed by employees. When implementing this heuristic, companies should consider whether customers can choose between self-service and the traditional process. Companies must also consider that not all tasks included in business processes can be performed by customers.
Performance considerations
Empowered interaction capability, concerted interaction capability.
Share this pattern
Related Case Studies
Enjoy these
Foundational free Patterns
Determine whether activities are related to the same type of case and, if necessary, distinguish new business processes
Consider to deepen or broaden the skills of resources
Automate for environmental impact
Implement automation in a sustainable way
Consider whether it is eco-friendly to let humans work over machines
Let customers interact with the company wherever they want to
Offer customers the possibility to choose among privacy settings
Preference-based task assignment
Let people do what they love to do
Constraint-based task assignment
Allocate tasks considering business process execution constraints
Allocate task based on past feedback or quality metrics