Offer customers the possibility to serve themselves
Frank, L., Poll, R., Röglinger, M., & Lea, R. (2020). Design heuristics for customer-centric business processes. Business Process Management Journal, 26(6)
Companies should offer customers the possibility to perform tasks included in business processes that have previously been performed by employees. When implementing this heuristic, companies should consider whether customers can choose between self-service and the traditional process. Companies must also consider that not all tasks included in business processes can be performed by customers.
Empowered interaction capability, concerted interaction capability.
Foundational free Patterns
Assign a responsible individual for handling each case type
Determine whether activities are related to the same type of case and, if necessary, distinguish new business processes
Elevate physical constraints by applying new technology
Minimize numerical involvement
Too many cooks spoil the broth
Consider whether activities may be executed in parallel
Consider the division of a general activity into two or more alternative activities
Offer a green alternative with the same outcome, utilizing different steps, resources, or partners, while retaining the previous existing process
Let customers interact with your organization whenever they want to.