Offer Customer self-service
Offer customers the possibility to serve themselves
Frank, L., Poll, R., Röglinger, M., & Lea, R. (2020). Design heuristics for customer-centric business processes. Business Process Management Journal, 26(6)
Description
Companies should offer customers the possibility to perform tasks included in business processes that have previously been performed by employees. When implementing this heuristic, companies should consider whether customers can choose between self-service and the traditional process. Companies must also consider that not all tasks included in business processes can be performed by customers.
Performance considerations
Empowered interaction capability, concerted interaction capability.
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Foundational free Patterns
Establish a case-based mindset
Remove batch-processing and periodic activities from your business process
Reduce the number of contacts with customers and third parties
Design business processes for typical cases and isolate exceptional cases from the normal flow
Order knock-outs by least effort and highest termination probability first.
Consider whether activities may be executed in parallel
Consider to deepen or broaden the skills of resources
Start implementing actions that can offset or counterbalance the environmental effects generated by business processes that cannot be changed.
Offer customers the possibility to serve themselves
Experience-based task assignment
Delegate task according to experience: execution frequency, case involvement, interactions