Offer customers the possibility to serve themselves
Frank, L., Poll, R., Röglinger, M., & Lea, R. (2020). Design heuristics for customer-centric business processes. Business Process Management Journal, 26(6)
Companies should offer customers the possibility to perform tasks included in business processes that have previously been performed by employees. When implementing this heuristic, companies should consider whether customers can choose between self-service and the traditional process. Companies must also consider that not all tasks included in business processes can be performed by customers.
Empowered interaction capability, concerted interaction capability.
Foundational free Patterns
If capacity is insufficient, consider increasing the available number of resources
Offer a green alternative with the same outcome, utilizing different steps, resources, or partners, while retaining the previous existing process
Let customers interact with your organization whenever they want to.
Expertise-based task assignment
Match tasks to experts' specialized skills for efficiency
Workload-based task assignment
Allocate tasks based on individuals' incomplete workload
Constraint-based task assignment
Allocate tasks considering business process execution constraints
Reassign tasks along the organisational hierarchy
Delegate tasks according to resource cost
Allocate task based on collaborative experience: handover time, interactions, diversity