Let customers interact with the company wherever they want to
Frank, L., Poll, R., Röglinger, M., & Lea, R. (2020). Design heuristics for customer-centric business processes. Business Process Management Journal, 26(6)
Rather than confining engagement to specific physical locations, organizations must embrace a customer-centric approach by designing business processes that empower customers to choose where and how they interact, regardless of the organization's office or branch locations. By granting customers the freedom to determine the interaction setting, companies can foster a seamless and personalized experience, nurturing stronger connections and driving business growth.
Companies should not restrict their interactions with customers to distinct physical locations. Instead, business processes should be designed such that customers can decide themselves where interactions take place, regardless of the location of the organization’s offices or branches.
Nextbike enables renting bicycles in large cities. Unlike other providers, bicycles can be rented and returned not only at specific stations but also in socalled flex zones, i.e. on public roads. This allows customers to arrive close to their final destination even though there is no nextbike station.
Selected source. This heuristic has been derived from Bohmova et al. (2016).
Individuated interaction capability, empowered interaction capability, concerted interaction capability.
Foundational free Patterns
Let workers perform as many steps as possible for single cases
Determine whether activities are related to the same type of case and, if necessary, distinguish new business processes
Establish a case-based mindset
Remove batch-processing and periodic activities from your business process
Minimize numerical involvement
Too many cooks spoil the broth
Let customers interact with the company wherever they want to
Expertise-based task assignment
Match tasks to experts' specialized skills for efficiency
Assign tasks based on resources' roles in the organisation
Delegate tasks according to resource cost
Distribute tasks by interdepartmental interactions to enable or restrict involvement